![]() ![]() La primera impresión, por tanto, influye decisivamente en nuestra valoración de un producto o marca. The authors concluded, “Results indicate that global evaluations of a person can induce altered evaluations of the person's attributes, even when there is sufficient information to allow for independent assessments of them. En resumen, el Efecto halo es un sesgo cognitivo que nos lleva a hacer generalizar una serie de atributos a raíz de una experiencia aislada. Two well-documented phenomena in person perception are the attractiveness halo effect (more positive impressions of more attractive people), and the. ![]() ![]() They were tasked with rating the physique, intelligence, leadership and other character traits in soldiers before interacting with them. He was conducting an experiment with military officers. halo effect: noun generalization from the perception of one outstanding personality trait to an overly favorable evaluation of the whole personality. The students in the first group rated the lecturer's accent and mannerisms as interesting and appealing, while the students in the second group saw them as irritating. The halo effect was discovered by the psychologist Edward Thorndike in the 1920s. He acted friendly and approachable to one group of subjects while behaving in a cold and impersonal manner toward the students in the other group. In the experiment, the instructor spoke with a European accent. A classic 1977 study by Richard Nisbett (1941–) and Timothy Wilson demonstrated that students’ global evaluations of an instructor affected their evaluations of his individual attributes. This observation holds true even among people who consider themselves aware of the halo effect. The halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about their character. Other psychological studies have shown that the halo effect is strong in the academic and business communities as well as in friendship and dating situations. The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole. ![]()
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